An ad using this tactic should make their target audience feel an emotional connection to the product or brand. Does affective strategy training lead to improved L2 performance (success, speech rate, message abandonment)? D) is the manner in which an ad appeal is presented. Message strategy is the primary approach to deliver the key ideas in an advertisement. An affective message strategy: A) invokes feelings or emotions and matches these with the good, service, or company being advertised. An emotional message strategy uses feelings to sell. 109) Which message strategy is most linked to emotions? The term message strategy is a technique utilized in the creation of an advertising message. The 4 categories of message strategies are cognitive, affective, conative and brand. Cognitive, affective, and conative. Example Lowering anxiety levels with relaxation techniques is one kind of affective strategy. Does affective strategy training lead to a greater sense of task self-efficacy and self-efficacy for learning? A) cognitive B) affective C) hyperbole D) conative B) affective 110) An affective message strategy: A) invokes feelings or emotions and matches these with the good, service, or company being advertised 111) Using music to build emotions surrounding a product is tied to which type of message strategy? A cognitive message strategy presents rational arguments to consumers. For a powerful example of emotional advertising, watch this ad about the importance of first aid. It can be divided into three main categories that correspond with the three consumer responses that we have discussed before. It is also utilized in the development of advertisements which may influence the affective component of attitude. 32) Which strategy is often used to promote a stronger brand name? The participants (16 men, 15 women) were intermediate ESL learners assessed at Canadian Language Benchmark 7 (Pawlikowska-Smith, 2000) … D) affective and conative Answer: B 31) An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy? C) is designed to lead more directly to some type of consumer behavior. B) is the presentation of rational arguments or pieces of information to consumers. Foods may be described as healthful, pleasant tasting, or low calorie. ESL Students. The goal of the cognitive message strategy approach is to design an ad that will have an impact on a person’s beliefs and/or knowledge structure. Affective Strategies 3. The relationship between affective strategies and learning is not clear, but a positive affective environment helps learning in general. Method Participants. Affective strategies are learning strategies concerned with managing emotions, both negative and positive. This can be accomplished by suggesting any one of a wide variety of potential product benefits.