event email examples

Depending on the kind of event you host (webinar vs. in-person or sit-down vs. networking), people might not be able to take notes. You’re not seeing GIFs everywhere because they’re trendy: You’re seeing them because they work. How would you respond to an event email like this? This is a special webinar for our valued customers only. In his book Influence: The Psychology of Persuasion, leading psychology professor Robert Cialdini names social proof as one of his 6 core principles of persuasion. Experiment with more or fewer event listings. Talk to people, not at people (like Apple) I’m going to call out two specific words in this email. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired.. Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. How will you make it better? Try our Subject Line Generator tool. Finally, the recap. Subject Line: You are Invited to our Webinar on Local SEO for Small Businesses. How to Sell Out Your Next Event in Record Time, to sell more tickets, boost revenue during sales lulls, and get actionable strategies to make your emails more likely to convert. Instant set-up). Fear not, your event will have all the attendees you desire – if you follow 3 easy-as-pie tips to make your event email copy great. They came to your event, and it’s not easy to get people to do that – thank the ones who do and you’ll probably see some repeat attendees at your next one. Answer – they want to fix their problems. Adding a picture to the testimonial makes it more trustworthy. People need to know every detail about going and the reasons why they can’t miss it. Plus, thank you emails generate a staggering 42% open rate on average. For Emma’s Marketing United conference, we follow up the day after we wrap with the post-conference video recap, some valuable takeaways, and our attendee survey. It cuts each event down to the important details: Logistics and call-to-action. So, how can you make your event emails more engaging? It is easier to see these emails visually after reading all those tips. Past attendees may not want to be able to return in the future, so allow them to self-select to ensure you’re getting the right message to the right people. Note how they use this as an opportunity to remind attendees to fulfill their pledged donation, too. Sounds great! Finally, if you’re directing recipients to a landing page, make sure that page is mobile-friendly, too. It puts the focus where it should be (on the customer). Suggestions for A/B Testing. A Nashville native, she can be found covering all things digital on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame. To help you get started, here are six examples from, Event email example #1: The mobile-friendly example: The Tennessee Titans. Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online. In fact, relevant emails drive 18x more revenue than broadcast emails. Dear John, You are invited to attend our FREE Local SEO Webinar to learn how to you get more traffic to your website. Your post-event email is your best opportunity to thank attendees for their time, follow up with any promised content, and ask for invaluable attendee feedback. Here is an event reminder email sample that includes the event’s agenda. (“Everything” doesn’t count as an answer). Webinar invitation emails should include an exact date and time, the topic of the event and the speakers. Here’s what event email automation could look like for you. An announcement email’s main purpose is to announce or declare certain incidents or events to a particular group of audience. Finally, if you’re directing recipients to a landing page, make sure that page is mobile-friendly, too. Congrats! Numbers. Experian found that 72% of email marketers who use animated GIFs have higher conversion rates, compared to bulk emails to the same customers. Your event wouldn’t be possible without your sponsors, so show them some love with a dedicated email to attendees. This applies especially in the nonprofit and university space: if you want to encourage donations, it’s crucial to finish the thought and maintain a connection with attendees after you’ve engaged with them in person. Get inspired with these 6 event email examples from the team at @emmaemail, 7 Email Copy Templates to Sell Out Your Next Event, How to Get Attendees to Open — And Click On — Your Emails, Creative Event Email Examples: Success Stories From Top Event Brands, The Ultimate Event Advertising Plan for Busy Event Creators. Each email is triggered by specific dates. Here are a few final suggestions to give your event email an even better chance to convert. The easiest way to avoid spending a ton of time sending emails is automation. Quiz: Are You Charging the Right Price for Your Event? They grab attention and add credibility. You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing list, for example.) That means it’s important to optimize your email marketing strategy for engagement, not just conversion. People love to save money and hate to miss out on opportunities to save money. McKenzie Gregory is the content marketing manager at Emma. One effective strategy to maintain list hygiene is to send the occasional. Value proposition email. . Many event promoters put a ton of time and effort into their promotional emails, then neglect their post-event communications. Plus, thank you emails generate a staggering 42% open rate on average, according to Remarkety. (Bonus: You get to see the instructors who are going to help you, which adds credibility), “Want a 50% boost in your eCommerce revenue?”. This is a great example of a multi-event invitation. to your list, asking them to opt into future communications if they still want to hear from you. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. So, how can you make your event emails more engaging? Product launch announcement templates. This automated event email sequence shows an initial event email 1 week away, a reminder 1 day before, and a final email the day of. This applies especially in the nonprofit and university space: if you want to encourage donations, it’s crucial to finish the thought and maintain a connection with attendees after you’ve engaged with them in person. You’re not seeing GIFs everywhere because they’re trendy: You’re seeing them because they work. Best Examples of the Event Cancellation Email.

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